Plate XI · Studio Journal
Every Friday. What we shipped, what we're building, what broke, what we learned. No roadmap posts. No thought leadership. Just the work.
The print proof came back from Gretag overnight. The grinder photography held up at 300 dpi. The mole-trap product shots look the way they should — flat-light, industrial, no food-photo nonsense. This is week 3 of a 4-week job.
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Pushed version 2 of the internal design system. 20 kits now, each hooked into Figma (Tokens Studio) + Storybook (CSF 3) + Tailwind preset. Drop a class on <html> and the whole page retokens. This is the infrastructure that lets us ship a brand + site in 30 days.
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Novacraft Labs opened for business today. One designer-developer in Cincinnati, built on the belief that craft and performance stopped being different words. Fixed fees, 30-day delivery, Lighthouse 100. No middlemen.
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